Thứ Sáu, 1 tháng 5, 2015

Vietnam tourism industry gearing up for growth




VNAT, tourism industry, employment levels

A representative from VNAT said it has conducted studies and assessments to determine the specific needs in the sector throughout the nation, and is working in coordination with other ministries and the private sector to boost employment levels in the tourism field.


Demand over the next five years for jobs in the sector will reach into the tens of thousands and the overriding strategy in the coming period is to match jobs and workers with the right skill sets, the representative said.


Generally, in the tourism sector, English is considered to be the most important medium of communication. But tourists from non English speaking countries will feel more at home in Vietnam if they can communicate in their mother tongue.


This will help them gain confidence in travelling in the country and increase their sense of security as well.  Currently the country has roughly 6,700 tour guides. Only half of them can communicate in English, while 1,000 can speak French, 961 Chinese, and 375 German.


Using Japanese as a specific example, there are only 431 tour guides that have any proficiency level in the language while the tourism sector is expected to attract more than one million Japanese tourists in this year alone.


This means that the number of tour guides who can speak fluent Japanese should be increased by a couple thousand immediately to serve as a cross cultural interface between tourism and hospitality enterprises and Japanese visitors


Thus apart from English, there is a current need for tens of thousands of staff having knowledge of other foreign languages and that number will increase exponentially during the next five years.


Proficiency in foreign language skills are invaluable and indispensible in the tourism and hospitality industry where one’s ability to effectively communicate is of paramount importance, the VNAT representative stressed.


The representative added that the hospitality sector suffers from a severe lack of young foreign language speakers and robust effort is underway to develop and deliver training programs that meet the demand of the labour market in line with international norms.


A recent survey conducted by the HCM City Department of Culture, Sports and Tourism showed that 30%-40% of tour guides and 70%-80% of others in the tourism and hospitality industries failed to meet basic minimum foreign language standards.


A human resource manager at the Hilton Hotel in turn said that its hotels throughout the nation suffer from an inadequate supply of young workers with the requisite foreign language and interpersonal skills to interact with its guests.


Trinh Xuan Dung, former principal of the Hanoi Tourism College said the school is undertaking a promising plan to improve young trainees for the tourism industry and impart upon them the practical skills needed for success in it.


Dung suggested that a hands-on work experience model that is utilized in many western countries should be replicated in Vietnam. Following the model second year students in higher education are allowed to gain valuable work experience at restaurants and hotels and use that experience to obtain credits towards their degree.


Unfortunately most graduates from Vietnam’s tourism colleges and universities cannot speak a foreign language fluently and therefore are not adequate to meet the demands of the hospitality industry, Dung stressed.


We need to do better on encouraging young students to join the tourism and hospitality sector in Vietnam and support their professional development for all professions and career paths in the industry, he said.


For his part, Phung Thanh Yen, the human resource director at Movenpick, echoed Dung’s view and added that the graduates of the nation’s domestic universities and colleges are not currently trained in conformity with the international community.


The numbers of graduates are insufficient to meet the industry’s needs and those that have graduated are universally lacking in the foreign language and the interpersonal skills necessary to hold key department head or senior executive level positions, he underscored.


The tourism sector will need an additional 40,000 workers each year over the next five years. However, current projections are that only 15,000 tourism students will graduate from the nation’s institutions of higher education, which presents tremendous opportunity and challenges for the nation.





Vietnam tourism industry gearing up for growth

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Five holiday travel hotspots


Hoa Lo Prison


The prison, located on Hoa Lo Street in the Hoan Kiem District of Hanoi, spans an area of 12,000 square metres.



Hoa Lo Prison, Tan Trao site, Son La Prison, political prisoners

It was constructed by French colonists in 1896 for political prisoners.


The French called the prison – Maison Centrale (Central House) – a traditional euphemism to denote prisons in France.


The structure was intended to imprison political dissidents, particularly revolutionaries fighting for the nation’s liberation.


Tan Trao Special National Historical site


The Tan Trao site is located in Son Duong District, 41km from Tuyen Quang City.




Hoa Lo Prison, Tan Trao site, Son La Prison, political prisoners

It covers a total of 3,100 hectares and houses 177 artefacts.


Many significant historical events that directly led to the success of the August Revolution of 1945 occurred at the site.


Pac Bo historical site


The historical area is located in Truong Ha Commune, Ha Quang District, roughly 55km from Cao Bang City.



Hoa Lo Prison, Tan Trao site, Son La Prison, political prisoners

The main historical artefacts in the area consist of Pac Bo Cave, Coc Bo Cave, Lenin Stream, Karl Marx Mountain, Ho Chi Minh Museum and Khuoi Nam.


The famous Coc Bo Cave is where President Ho Chi Minh established his residence and worked on Vietnam’s revolutionary course after returning from 30 years abroad.


Dien Bien Phu historical site


Located in the centre of Dien Bien City, the Dien Bien Phu historical site comprises the Muong Thanh Bridge, Him Lam hill, A1 hill, soldiers’ national cemeteries on A1, D1 and C1 hills, and Dien Bien Phu Museum.




Hoa Lo Prison, Tan Trao site, Son La Prison, political prisoners

There, General Vo Nguyen Giap and other generals made decisive decisions leading to the success of each battle with the pinnacle of the general offensive on the whole front, resulting in the resounding historic victory on May 7, 1954.


Son La Prison  


The prison was erected by French colonists in 1908 with initial area of 500 square metres. In 1930, it was expanded to 1,500 square metres and then 1,700 square metres in 1940.



Hoa Lo Prison, Tan Trao site, Son La Prison, political prisoners

The Son La prison is located in the centre of Son La City, on the top of Khau Ca hill from which one can view the entire town.


The prison was regarded as a school providing the Vietnamese Revolution with excellent communists like Truong Chinh, Le Duan, Nguyen Luong Bang, Van Tien Dung, Xuan Thuy and Tran Huy Lieu.


It is a famous historic artefact that has attracted large numbers of domestic and foreign tourists.





Five holiday travel hotspots

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Dynasty Citadel, a world cultural heritage site





Ho Dynasty Citadel, world cultural heritage, Nam Giao Esplanade


The Ho Dynasty Citadel was the cultural centre of the capital of Vietnam in the late 14th century and early 15th century and a political, economic and cultural hub of the northern part of the central region of Vietnam from the 16th to the 18th century.


It was built in 1397 in the two communes of Vinh Tien and Vinh Long in Vinh Loc District, Thanh Hoa Province with the supervision of the Tran dynasty’s top mandarin, Ho Quy Ly. He later occupied the citadel when he forcibly took the throne in 1400, changing the country’s name from Dai Viet to Dai Ngu.


Unlike many other citadels that were built from bricks, the citadel was built with huge stone slabs from nearby mountains. It features four arched gates facing east, west, north and south. The large stone slabs required a new building technique that workers installed without the use of any mortar.


The citadel buildings represented an outstanding example of a new style of Southeast Asian imperial cities. The citadel’s grounds include the Hoang Nguyen, Dien Tho and Dong Cung palaces, which were linked by roads paved with stone. The citadel itself includes buildings such as the Dan Nam Giao (a platform used for offerings to the heavens), Dong Mon communal house and Tam Tong Temple among other structures. However, after several centuries, almost all of the citadel’s main structures have been seriously damaged, while the wall and four main entrances are still well preserved.


The Citadel of Ho Dynasty has been attracting more and more tourists since it was recognised as a world cultural heritage site.


Each year, the relic welcomes about 70,000 visitors.


In recent years, the Ho Citadel has gradually revealed more valuable historical items. Notably, the basic but quite comprehensive architecture of Nam Giao Esplanade has been unearthed in an area of over one thousand square metres. The researchers claimed the esplanade is presently the most intact in Vietnam with a series of vestiges such as the Than Dao Road and the King’s well, drainage system. Based on the unearthed vestiges, Thanh Hoa province has reconstructed the large-scale Nam Giao esplanade.


Archaeologists have unearthed the Hoang Gia (Royal) road (also known as Hoe Nhai road) at the southern gate of the citadel with a unique structure. So far, Hoang Gia road has existed intact with a length of about 2km. In addition, the discovery and research of ancient stone exploitation work in An Ton Mountain in Vinh Yen Commune and Xuan Dai Mountain in Vinh Ninh Commune have special importance in clarifying doubts of the origin of the materials exploited and used to build the Ho Citadel.


The National Tourism Year 2015 is expected to attract 5 million domestic and foreign visitors.





Dynasty Citadel, a world cultural heritage site

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Photos: Visit the old house of Tan Ky in Hoi An









The name Tan Ky, meaning “Progress Shop”, was given to the house by the second generation to express the owner’s wish for a prosperous business.












In spite of a decline in business of the town and the huge devastation of annual floods, seven generations of the family have kept the house in good condition. Though it is not the oldest, Tan Ky is the most well-preserved house in Hoi An.







The age of the old house is about a few centuries. The old house reflects the combination of both Japanese and Chinese architectural geniuses. While visiting the small town Hoi An, you must visit this Old House of Tan Ky to see its great historical and cultural significance. 







There are four rooms in the Old House of Tan Ky. All these rooms are small in size, but packed with beautiful antiques, mainly made of wood. The four rooms are for four different purposes. One is for welcoming Chinese merchants and the other includes the living room, courtyard and the bedroom. You can enter the other three rooms except the bedroom. It will be better if you take a guide with you who can explain all the details of the old house.







The Old House of Tan Ky has a unique combination of three types of architecture. The beams of the roof are curved and display Chinese information in an elaborate way. On the other hand, the peak of the roof bears Japanese characteristics and the Vietnamese crosshatch stands as a support to the roof of the old house. The walls of the house are also decorated with unique mosaic arts.
























Photos: Visit the old house of Tan Ky in Hoi An

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Café Saigon 1975





Café Saigon, American War, coffee shop


The owner of the coffee shop is comedian and director Le Quoc Nam. Speaking of the motivation to open Café Saigon 1975 which is full of memories about the wartime, Nam says: “I joined the battlefields in Cambodia in 1979 and had witnessed the pain and sorrow caused by the war. The American War had left deep sorrow in the hearts of many Vietnamese people. What I present in this coffee shop reminds people that war is senseless.”


The concept of Café Saigon 1975 is all about the American War. On the ground floor, a miniature tank used during the war will catch any guests’ eyes at first glance. On the walls are paintings reflecting HCMC’s memorable landmarks and images such as the Post Office, the Lambretta, a classic motorbike which was one of the most popular vehicles in Saigon, or a boy taking a bath next to a water jar on the outskirts.


The second floor is for cigarette smokers. The atmosphere here drags visitors back to an old Saigon with items used during the wartime such as water canteens and food cans used in the military, iron electric fans and many other daily items used by soldiers in that period.




Café Saigon, American War, coffee shop


The third floor creates a strong impression with images of fighting trenches and statues of soldiers of both two sides. These statues reflect sad feelings of the soldiers, sending the message about losses and pains that people had to suffer in the war.


From March 22, the coffee shop will start serving lunch and arrange saxophone performances at night. Nam says the stage at the shop welcomes every guest who loves music to participate.


The shop owner says he has registered brand name Café Saigon 1975 and expects to develop the coffee shop into a chain with a number of branches around the city.


Café Saigon 1975 is now located at 12/10 Truong Dinh Street, Ward 6, District 3.





Café Saigon 1975

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Various holiday options offered


The Ho Chi Minh Mausoleum in Hanoi is considered top option for manyvisitors to mark Liberation Day on April 30. They will have chance tonot only pay tribute to the founder of the nation, but to also enjoy thesurrounding parks and gardens and witness the solemn flag loweringceremony.


From the mausoleum, visitors can easilytravel to other interesting places, such as Guom (Sword) Lake, theTemple of Literature, Army Historical Museum and the Imperial Citadel ofThang Long.


Hanoi is expected to be flooded with visitors, so recreational areas and parks have been cleaned and beautified.


Magic performances, boxing, modern dancing and singing will all be onthe programme titled Ruc Ro Ho Tay, or Sparkling West Lake, that will beheld in Ho Tay Water Park from April 28 to May 1.


An attractive destination on the outskirts of Hanoi, Bao Son paradisewill have many holiday discounts for visitors. A highlight will behip-hop performances.


Indoor leisure centres inVinhome, Royal City, Vincom and Kangnam might be good idea iftemperatures keep rising. Visitors can go shopping and join countlessinteresting games at the same time.


For thoseinterested in travelling, there are many places to discover. Fortykilometres from the centre of Hanoi is Duong Lam ancient village, whichpreserves unique cultural and architectural values.


Visitors can also pay a visit to K9, President Ho’s revolutionary base, which is located nearby.


One of the striking events for this year’s National Reunification Dayand May Day holidays will be a hot-air balloon festival, which will takeplace at an urban township, Ecopark, in Hanoi.


Balloons will fly at a height of 40-50m, providing a unique experience. Awide range of activities will also be held, including a food festival,camping, art performances, and folk games.


Anotherinteresting event will be goat fights, to be held for the first time inCulture Tourism Village in Hanoi by the Mong people from the northernprovince of Ha Giang.


The Vietnam Museum ofEthnology in Nguyen Van Huyen Street, Hanoi, will also hold holidayactivities featuring the folk games of ethnic groups. On April 30, themuseum will open its doors for free.


For LiberationDay, the Old Quarter will offer a Living Museum exhibition in whichlayers of photographs will be used to create a three-dimensionalstructure showing the transformation of houses over the centuries.


An ancient house at 87 Ma May Street will showcase antiques used in daily life of the Vietnamese people in the old days.


Kim Ngan Temple, at 42-44 Hang Bac Street, where the ancestors ofsilversmiths worshipped, will display the making of silver and goldjewellery.


Meanwhile, the silk trade and the role of silkin Vietnamese people’s life will be featured at the Dong Lac Temple at38 Hang Dao Street, which was once silk trade centre.





Various holiday options offered

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Vietnamese propaganda art, a war legacy that is not diabolical


In Vietnam, public interest in propaganda posters is very limited.

More often than not, when speaking about propaganda paintings, people would think about those huge average-looking posters put up on streets. They all look similar, usually dominated by red and yellow. The texts, or rather “messages” as they are often known, in the paintings are too dull and political.

As for works that were created during the wars, what is the point now in hanging old-looking posters that called for fighting the French and American soldiers? The wars have ended and life has moved on, many would say.

Except that some people are fans of the poster art believed to have started as early as in the 1940s.

They include not only Vietnamese artists interested in the artistic value of the works and war veterans who can relate personally to them, but also foreigners who see them as a “legacy of Vietnamese art from the war.”

One can easily come across souvenir shops selling propaganda posters along with various other items like cups, badges and notebooks printed with vintage-looking images when walking around downtown areas in Ho Chi Minh City or Hanoi.

The posters, listed among things to buy in Vietnam by guidebooks and websites, are actually copies reproduced on normal paper, or, for a bit more sophistication, on traditional paper by some shops in the capital. They are sold for between a few dollars and US$30 apiece.

Even without visiting Vietnam people can buy their favorite paintings from a couple of online shops, albeit at higher prices.

Then there is a Vietnamese restaurant called Propaganda that opened in downtown HCMC last year. Now popular with foreign tourists, the restaurant is heavily themed on the art, from its decoration with huge paintings inspired by original posters to the text used on its menu.

The art’s popularity might be puzzling for many Vietnamese, but as long ago as in 2004 a local newspaper had reported that propaganda paintings were selling well to foreign tourists and art collectors.

It quoted a couple of artists as saying that their propaganda works sold out at overseas exhibitions.

Do Quang Hanh, a poet and writer, was quoted as saying that during his trip to Paris not long before, he was “truly surprised” to find a huge painting depicting the Vietnam War at a local bar.

Truong Sinh, who is dubbed “King of Posters” for having drawn more than 1,000 of them between 1960 and 1990, once revealed that he had sold almost a fifth of his works to foreign collectors.

Richard di San Marzano, curator of Dogma Collection, which claims to be the world’s largest archive of Vietnamese propaganda art with around 1,000 original war-era paintings, also said there is “surely” an increased interest in the art among foreigners since his non-profit organization held its first exhibition three years ago.






What can they see?


Francois, a French tourist who visited Vietnam for the first time with his friend, said the posters are “beautiful and nice” when asked why they were spending time going through piles of propaganda paintings and then stacks of postcards with similar pictures at a souvenir shop in downtown HCMC.

Many other foreigners also say “cool” and “interesting” when speaking of the art, which was once employed by Vietnamese revolutionary forces to call on people to take up arms to end French and American colonialism, and then to take part in post-war industrial, agricultural and educational activities.




The first printed appearance of propaganda work was believed to be created by Vietnam’s first president Ho Chi Minh for his newspaper Viet Nam Doc Lap (Independent Vietnam) in 1941. The painting featured a trumpeter whose body was made from the words “Viet Nam Doc Lap”. File photo


But Di San Marzano, who is an admirer of Vietnamese propaganda art himself and has spent more than seven years archiving works for Dogma Collection, had a lot more to say.


Indeed, with a deep passion that one can only expect from a true fan, the British curator explained why he and many other foreigners find the Vietnamese paintings attractive, and went around a small gallery at the HCMC War Remnants Museum and showed examples.

He said most people coming to Dogma galleries are at first attracted by the works’ colors which are rich and bright. Some are also fascinated by their “unique” messages, which sometimes can be very Zen-like like the one that reads: “Hold your gun arm steady to keep the color of flowers.”

“One thing people like about Vietnamese propaganda arts is that people [featured in the works] are almost never angry although messages are strong.”

Another remarkable feature of the art is that it features armed women in action on the battlefield, which is “rare” in the history of world art, he said.

However, what makes the art really “unique” is that 80 percent of paintings are signed, while Chinese, North Korean and Russia works are not, he said.

“It told you that the artists were proud and individual, which surprised people who study arts and westerners.”

It is known that most of the time artists created propaganda paintings on given subjects and/or slogans. Once they finished their works, they would copy it themselves or ask their groups composed of art students to do so. Each poster could have 20 or so “original” copies.

Their creation, in short, was liked a mass production.

But each artist, all from different backgrounds – professionals, art teachers and students – and with different influences like Russian, Chinese, and Eastern and Western European, came up with distinct works despite the similarity of their subjects, a major study that Di San Marzano did over several years found.

He said the signatures allowed him to find the artists, talk to them and learn a lot about them as well as stories behind their works which were created in “tragic times and circumstances”.

“These works have significance as history, as documentation of the time. As art, they are sometimes sophisticated, sometimes naïve, sometimes very kitsch, but they all have something in energy.

“I hope that the world can catch up with how interesting and how unique the legacy of the Vietnamese art from the war is.”


Nguồn: thanhniennews.com


Vietnamese propaganda art, a war legacy that is not diabolical

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